It is also a good idea to include hyphens (-) between each of the keywords within your domain name. This tells a search engine spider that each word is a separate word, notone continuous word. The search engines which use keywords in the domain name as a part of their ranking formula will not be able to recognize keywords unless they are separated by a hyphen (or a slash or underscore for sub-directories). Search Engines prefer the use of hyphens in domain names because they can produce more accurate search results by being able to recognize specified key words in your URL.
Keep in mind that a domain with words separated by hyphens will be harder for users to remember (and may also decrease the value of the domain). However, if keywords are used with hyphens the keywords may be interpreted as such by search engines thereby helping rank a site higher.
Some Webmasters use shared domains or sub-domains available for free from popular Web hosting services, or some kind of free domain name redirect service. This might be cheap, but if you want a good search engine placement, it’s not an option.• Some search engines do ban free Web hosts because search engine spammers frequently use them for hosting duplicate sites (mirrors) and doorway pages.
• Sharing domains or IP addresses with spammers can get your search engine position penalized or your entire site banned. Note this statement from AltaVista: “You could wind up being penalized or excluded simply because the underlying IP address for that service is the same for all the virtual domains it includes.”
• Most search engines limit the number of submissions or number of listings for each domain. This will make it very hard to get your site indexed. Other sites on the same domain might already take all the available spots.
• If you do manage to get your site indexed, the search engine will have a hard time finding the “theme” for your site if you are sharing a domain with other sites on many different subjects. Pages are no longer ranked one by one, all content within the domain is considered.
• Without your own domain, you will be forced to start working from scratch again if the host goes out of business or if he decides to change your URL. Many Webmasters have lost their search engine positions, link popularity and Web traffic because of this.
Keywords in the domain name are crucial. It makes sense to put your primary keywords into your domain name.
• Separate multiple keywords like my-keywords-phrase.com instead of typing it all in one word: mykeywordphrase.com. This will make it possible for the search engines to understand your keyword phrases correctly.
• Keep in mind that Yahoo and some other search engines reject domain submissions with URL in excess of 54 characters. You would be wise to stay under the 55 character limit when choosing a domain name.
• Directories like Yahoo, LookSmart, and ODP will not look for keywords in the text of your page, and editors will often edit keywords out of your title and description. This leaves your internet domain name as the single most important place to put keywords for your site.
• Too many dashes in a domain name might trigger the spam filters of some search engines.
• Yet another benefit of keyword rich domain names is in reciprocal linking. If the domain name keywords appear within the text of incoming links, you will get a major boost in ranking, especially in Google.
Taking advantage of Alphanumeric Search Engine listings
Your website marketing plan must acknowledge Yahoo!. Yahoo! is the number one directory and search site with 52.7 million different visitors each month, accounting for 69.1 percent of all Internet surfers. An astounding 53.4 percent of all search-related traffic comes from Yahoo!, or as much as half the traffic received too many sites. Many
prefer to use Yahoo! because each site submitted to Yahoo! is human-reviewed, delivering more accurate search results for their visitors.
To include alphabetical hierarchy in your website marketing strategy, realize that alphabetical priority does not only consist of letters, it includes numbers that can rank higher than an “A”.
This is the order: -0123456789ABCDEFGHIJKLMNOPQRSTUVWXYZ
This means that the domain “www.l-800-ABC-NEWS.com” will rank higher with the search sites that use alphabetical priority in their ranking formula, than just “www.ABC.com”
Domain crawling is probably the best solution for maintaining both the main site and a regional version. With domain crawling the regional listing is far more comprehensive as compared to the other mechanisms explained above. Some pages, although regional may be listed in the main listing as well.
Domain Filtering automatically segregates websites from different countries into their respective regional editions. This segregation is done on the basis of domain names. For instance, a website from Australia would generally have a domain .au. The Domain filtering mechanism looks at the domains of all websites and creates a country-specific edition listing.
Some Search Engines also have region-specific editions which contain listings from the whole of that region. As an example: A French edition of Google may also return German or Spanish websites in some cases.
Domain Filtering has a drawback though. This mechanism can only filter out websites based on the domain name, and hence .com is always considered to be a United States website. This is obviously not true. Many websites from other countries also have .com domains.