A review is an evaluation of a publication, a product, a service or a company such as a movie, video game, musical composition, book; a piece of hardware; or an event or performance, a play, musical theater show or dance show. In addition to a critical evaluation, the review’s author may assign the work a rating to indicate its relative merit. More loosely, an author may review current events, trends, or items in the news. A compilation of reviews may itself be called a review. The New York Review of Books, for instance, is a collection of essays on literature, culture, and current affairs.
A consumer review refers to a review written by the owner of a product or the user of a service who has sufficient experience to comment on reliability and whether or not the product or service delivers on its promises, otherwise known as product reviews. An expert review usually refers to a review written by someone who has tested several peer products or services to identify which offers the best value for money or the best set of features. A bought review is the system where the creator of a new product pays a reviewer to review his new product.
Hosting reviews means these are the sites which test various services provided by the hosting sites and give their opinion about their services, in some cases they may rate them out of 5 or 10 or even in percentage.
There are various features on which hosting companies are rated by there review sites.
These companies are drawn on the experience of their knowledgeable staff, extensive research, and reviews from multiple sources to compile their web host picks. They evaluate each web hosting company on the basis price, reliability, customer support, bandwidth, disk space and other features. They help in eliminating the duds and elevate the web hosts that deserve credit for professionalism, ease of use, and value.
Whether you want to launch a personal or business website, you would want a web hosting company you can count on. You’ll want good value for your money, courteous and accessible customer service and the speed and space you want. Your web host should treat you with respect, and offer you room to grow. This is the place where these kind of review hosting sites come in play and help you to find solution to your hosting problems. These sites help you to find the best possible hosting plans according to your requirements.
Facts, thoughts and meaning are conveyed through n-number of websites developed to rate and review hosting companies. To express and mold opinion, the number of review and rating websites has outnumbered the hosting websites. These websites behave like leaders and want to control their followers through intimidation and persuasion. Initially, the websites were in the form of forum sites and gradually converted to review and rating websites.
All attempts to influence and control opinion are conditioned by the fact that visitors had not yet acquired knowledge about the latest developments and news of the company. Everybody tries to share their own opinion based on their experience, few of them seems to be logical, rest appeared to try to build reputation and importance through their own literature and promotional sales plans. The websites inviting reviews, ideas and opinion have a acute sense of public relationships.
The Hosting companies hold the authority of such websites and pay attention to the activities done by them.
Shakespeare called opinion “the mistress of success” and French Philosopher Blaise Pascal called it “the queen of the world”.
Hosting community has taken it actively to contribute their opinions on different websites. Most of these review and rating hosting websites are controlled and owned by the hosting companies, which is also a concerning issue. Using them, the hosting companies obtain free publicity and prestige. Questions can be raised, when it is being propagandized that unbiased reviews and opinion can be found on their website. Not all the websites, come under it, there are websites whose policies are influenced by their audience and public opinion. These means of communication are used with definite theme, objective and strategy, to reach public opinion.
Abraham Lincoln in his words said “public sentiment is everything; with public sentiment nothing can fail; without it nothing can succeed”.
Up-till Hosting Company practices were secret, very little opinion on their ethics were in existence. But as the complexities of hosting a website diminishes, there was speed up in communication and it has made public opinion as a growing concern in the industry.
Change in technology has provided the climate of constructive change. Hosting customers are more knowledgeable and are aware of their rights and share experiences and opinion on the online media. This also has lead to the brutal competition among hosting companies. To score over the competition, companies started building large units by taking over small companies. To mold the opinion in their favor they started hiring people solely for the purpose of writing positive reviews, comments and ideas on different websites. Most of the small hosting companies, which depend on any extent upon advertisements, take it as a mode of free advertisement. SiteGeek openly express its worries about the effects of such activity. It is a kind of unjust to the rest of public. Such biased reviews or comments destroys the goodwill of the reviewing site, begets distrust and reduces its value and a well founded suspicion that a site is the property of the hosting company. Although, the Hosting company employees do paint attractive pictures and present only favorable facts, it shows that companies do recognize “how vital favorable opinion is” and are compelled to put their efforts in bring it.
Conclusion: Customer interest has become a dominant force as companies are exposed to continue scrutiny, criticism and constructive actions.